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Category Archives: Digital Marketing

How To Increase E-Commerce Sales From Digital Marketing?

Digital marketing is the need of the hour with the majority of the world’s population being engaged in the digital world. E-commerce is the fastest emerging sector. Efficient digital marketing strategies in place can garner successful results and increase your e-commerce sales. Digital marketing entails various tool and tasks, which can be used to accomplish a variety of goals for a stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.

How To Increase E-Commerce Sales From Digital Marketing?

Digital strategies include:

SEO (Search Engine Optimization)

SEO helps your business get discovered online by optimizing your business’s online presence for search engines. The goal here is to get your business website ranking on the first page of the search results. Ranking high on the search engines is imperative with the increased competition. A good SEO strategy helps you to widen your business’s reach and target a relevant audience. An increased traffic to your website can make or break an organizations success. Invest in good SEO strategists and get effective outcomes.

SMO (Social Media Optimization)

Social media is a huge platform that engages a large number of audiences. If you correctly optimize your social media, you can hit your targeted customers with your social media campaign. SMO is a form of internet marketing where one can generate publicity through social media. Your SMO goal must be clearly set to circle your strategy around it. Whether it is awareness you need to create about the product, improve customer satisfaction or boost sales.

PPC (Pay Per Click)

PPC is a mode of online marketing where the advertisers are paying a fee each time someone clicks on their ads. It’s a way of buying visits to your site, rather than attempting to “earn” the visits organically. A well-organized PPC strategy will result in increased traffic along with higher sales. PPC ads can also be customized to location and target audience. This will enable businesses to efficiently increase their sales.

Content Marketing

A good content can entice and influence your audience, thus converting them into loyal customers. Updating your website frequently with fresh content will increase the chances of getting a higher Google ranking. However, remember “content is king”. Merely regular content updates will not secure you a high position on Google’s search engine ranking. The content on the sites must be relevant and original. Just circling the content around keywords will not yield good results. A well-structured content holds the ability to attract potential customers, leading to increased sales.

We at New Vision Digital are a close-knit group of experts who craft successful strategies around your needs. Our digital marketing agency for e-commerce will guide you through every step to make your business a successful one. NVD’s seasoned team of professionals are well equipped with the world of digital marketing.

Contact us today to stand out from your competition.

C-89c, third floor, Sector-8, Noida, Uttar Pradesh- 201301
Phone: +91 9818456688
Email: info@newvisiondigital.co

8 Chrome Extensions For Digital Marketers

“Extensions” as the name suggests are an addition to your existing browser to facilitate your work. Chrome extensions add more functionality to chrome, improving your productivity. These extensions effectively help in saving time, which enables you to concentrate on the bigger tasks at hand.

8 Chrome Extensions For Digital Marketers

Chrome extensions can enhance marketing functions through the tasks they perform. Extensions are available in abundance; here are 8 useful chrome extensions for digital marketers.

1. GRAMMARLY

A very necessary tool, Grammarly, helps correct the spellings and grammar of your content. A poorly structured article and blog may put off the readers or potential customers, resulting in fewer views and clicks.

Grammarly helps your content to be ‘mistake-proof’, thus, increasing the quality of it.

2. NIMBUS

Nimbus allows you to take a screenshot of your whole browser window or a selected section of it. It simplifies the process of capturing the screen. Using Nimbus, one can also ‘record’ the screen.

It provides an easy to use editor and a sharing feature that enables you to send screenshots to friends.

3. ONE TAB

Browsing the internet takes you from one tab to another and so on. Before you know it, you are left confused with multiple open tabs. One Tab enables you to convert all your tabs into one list.

This drastically organizes things. You can view and easily access all open tabs by restoring them. Apart from reducing cluttering, One Tab also saves memory, making it a very useful chrome extension.

4. PAGE ANALYTICS

Page Analytics by Google, effectively shows you how visitors interact with your web pages. It allows you to see the page views, average time spent on your website, bounce rate and the exit percentage.

They give you an insight into the number of clicks. This information you can use to improve your user experience by making changes to your web pages.

5. BOOMERANG

A functioning business witnesses a regular inflow and outflow of emails to clients and customers. Sometimes important emails are lost in the midst of less priority emails which causes great inconvenience.

Boomerang helps increase email productivity by allowing you to track your conversations and responses and enabling you to write better emails. It allows you to schedule messages to be sent even when you are offline.

6. POCKET

Ever came across articles on chrome that you wanted to read but couldn’t because of time restraint? Pocket helps you save them to be viewed later. It automatically syncs with your device so that you can view your saved material anytime, without internet connection.

Now you can save anything you see in chrome and have an easy access to it even in the absence of an internet connection.

7. EMAIL HUNTER

Now you can easily hunt down emails of a website you are visiting with a simple click. Sometimes the email id of a website is difficult to find or not present at all. In this case, Email Hunter comes in handy.

They will provide you with a list of every email address associated with the domain. It also tells you how likely an email address is still working.

8. GORGIAS

This important tool aide you in writing emails quicker, therefore, increasing your productivity. If you are receiving emails with a similar content, you can save your replies as a template, a better alternative than copying and pasting repeatedly.

You can save your templates with a shortcode and just use this shortcode to respond to an email.

Chrome extensions perform various interesting tasks that make your life easy by increasing your productivity and thus enhancing your work.

We at New Vision Digital are the ultimate stop for your online marketing needs, helping you to increase your online presence effectively.

6 Ways To Boost Your Travel Website

Travelling adds a flavour to life. It refreshes us and creates a long lasting memory to be cherished forever. Travel websites facilitate our voyage plans by providing a mammoth platform for travel related information one click away.

Today, a majority of people book their travels via travel websites. With more people relying on online-booking, competition has become fierce between different travel websites, each looking for an edge over the other.

Ways to boost your travel website

Here are some ways to promote your travel website.

1. Search Engine Optimization (SEO)

You can enhance the visibility of your travel website through SEO. The best way is to use relevant keywords and original content to ensure a firm foot in the listings. If your travel website is at the top of the search results page, then more often than not you would end up making the deal and gain a customer.

2. Travel Blogs

Travel blogs are a very effective way of boosting the visibility of your web page. Through blogs you can enthral your customers by painting a beautiful picture of a vacation spot, thus encouraging them to book their travels.

Travel blogs must be regular with original and compelling content. You can also use keywords.

3. An Attractive Website

A well designed website can prove to be efficient in attracting customers. Man is a visual creature, and engaging images, videos and designs can result in more traffic for you. An ideal website must:

  • Be user friendly, without complications
  • Have attractive content and images
  • Have a simple yet engaging design

4. Copywriting

A travel website must invest in good copywriters to engage customers. A good content can do wonders for your website in terms of attracting potential customers. The content must be original and not copied off the internet. Originality yields better results.

5. A Mobile-Friendly Website

This device that can be contained in our hands has become an integral part of life. A travel company must have a mobile-friendly website, as an increased number of people are planning and booking their vacations through their mobile phones. It has become imperative to have a mobile-friendly website, lest you lag behind your contemporaries.

6. Social Media Optimization (SMO)

Advertising through the plethora of social media sites available, is the best way to reach potential customers with no geographical boundaries limiting your reach. You can schedule your posts together on multiple social media platforms using various social media tools, thereby releasing your content at the same time and engaging people.

A huge number of people rely on the internet for information and it is only logical to use this dynamic platform to promote your travel website with maximum efficiency.

New Vision Digital helps in boosting your online presence. We are a digital marketing services company that is a stop for all your online marketing needs.

Contact us today!

Google Extends Search Results Snippets

What is a Snippet?

A Snippet is simply the description that follows the URL and the clickable title on the Google search page. Google defines it as “an excerpt from the webpage”. A snippet illustrates what the website entails in a brief and precise manner.

Google Extends Search Results Snippets

Before Meta descriptions or snippets were limited to 160 characters. Now Google has increased the limit to 320 characters, giving more liberty to users. They can include more keywords to secure a better ranking on the Google search page.

Danny Suillvan from Google has advised the webmasters and SEOs to not expand their existing Meta descriptions as it is a more dynamic process.

Meta descriptions or snippets summarize the content of a page. It is a significant aspect of Search Engine Optimization (SEO). In the organic search results, a captivating description has the power to increase the click through rates, i.e. more people will click on your link and arrive at your website.

Since snippets play an integral part in increasing your traffic, they must be formulated carefully.

      • Use relevant keywords
      • Use the limited characters to precisely describe the site
      • Don’t be vague and ambiguous
      • Compel people to click with a straightforward description

Meta descriptions, while not related to search engine rankings, are crucial in gaining user click-through from search engine result pages. Users can now take advantage of the increase in the character limit for Google snippets.

Sometimes the small description doesn’t allow the user to gauge if the website is relevant or not to their search result. An increase in the character count may facilitate the site to include more keywords and information, giving a wider window of understanding to the users. On the other hand users may find the 320 character count unnecessary and might overwhelm people. Only time will tell if the increased word count has benefitted or not.

The Top 10 Trends Which are Creating the Future of Digital Marketing

Marketers are continually beholding into the future, trying to expect the next vast trend, be it for their brands or their patrons. Naturally, marketers are engrossed with numerous questions related to Digital marketing. We at New Vision Digital created collection of top future trends that will change the marketing countryside five years from now grounded on top innovators in marketing and advertising.

The Top 10 Trends which are Creating the Future of Digital Advertising

Here are the top 10 trends that we think are going to have the prevalent impression on the future of Digital marketing.

1. Mobile is accepted as the center of marketing. From cell phones to smartphones, tablets to wearable gadgets, the development of mobile devices is one of the major factors swaying the marketing world. As the emphasis is flowing to smaller screens, brands will be able to attack up a more modified relationship with their patrons by leveraging the influence of mobile.

2. Transparency wills edict brand-customer relationships. Presently, customers are looking for more rendezvous from brands. Honest brands – the ones that “walk the talk” and produce real value – will be pleased. This will result brands that haven’t made their customer trades opaque are directed to the future of doom.

3. The requirement for upright content will not dawdling down. Content, predominantly visual content, will rule the perch in the online marketing world, developing into numerous forms and troublemaking the conservative marketing models.

4. The influence of user-generated content will exceed branded content as brands initiate to bow out switch of their own brands’ marketing to their customers. From online appraisals, to social media posts and blogs, there will be a stout requirement for brands to make a positive impact in their consumers’ thoughts.

5. Social Media will become the next Internet. As its influence grows sturdier, most brands will completely transition their advertising efforts to social channels. As such, social has the occupied budding to become not just one of the channels but the channel.

6. Brands will have their personal audience. By enlightening brand community and ingoing into direct conversations with their patrons, brands will activate to own their audience in a way that will generate brand advocates. In the future of marketing, branding and marketing labors will have their seeds entrenched in what customers are talking about. The customers’ replies and feelings headed for the brand will directive future campaigns.

7. Brands solely put emphasis on Millennial that will go out of importance. Brands will require understanding that the millennial is not a niche “youth” section but a cohort of people who will eventually give way to a fresher generation.

8. Good brands will perform like product companies and not like service companies. While service companies target to make a happy customer and look forward to a bond renewal, product companies thrive on modernization. So, for brands of the future, customer gratification and retaining will not be sufficient. They will prerequisite to innovate more competently to produce more value for their customers.

9. Modified, data-driven marketing will become more advanced. There is an alteration between data-driven marketing and disturbing marketing. While the former is founded on relationship-building, the latter is naught but old-school push marketing enfolded in a new cover. The difference between the two will become even more protruding in future.

10. More precise metrics will surface. Mostly brands measure marketing success as a deep “vanity” metrics such as likes, shares, or tweets. Even in footings of data mining, we are still emerging more cultured means to arrest the correct data. The futures will be an eyewitness the upswing of better analytical tools to aid marketers scale the success of their movements.

Campaigns will prerequisite to be premeditated with a precise target individual and device in mind, and ads will have to encompass personalized messages. Our team predicts that as technology progresses, hyper-local targeting will also be obligatory for stimulating explicit onlookers.

It’s time to say cheerio to one-size-fits-all creative as we being the prevalent best digital marketing Company in Delhi NCR suggests so. So with all that said, it’s quite clear that content marketing isn’t going anywhere—it’s only becoming an other prevailing asset to marques of all dimensions.

In order to discuss further connect with us by giving us a ring at +91 9818456688 or dropping your query at info@newvisiondigital.co.

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